The day arrived, and the PD Boys had not finished the Light!!! Needles to say there was an unspoken air of stress and anxiety. How on earth would we finish the design in 1.5 hours, 10am being the deadline. Luckily, after asking Helen and Clara for an extension until 12:20pm (our dedicated assessment time), we had more time to complete this challenging project. The communication and co-operation of our group was at times quite poor, which in turn caused great stress, anxiety and friction between group members. I took it upon myself quite early on to step up to become the chairperson of the group; a glue holding everything together. I think that if it were not for my age, communicative and project management skills, we would have ultimately failed this project. However, failure is not an option for me, so I put 100% of my expertise and know-how into this project.
Before creating the Presentation Wall, I decided to do a little research on the Internet and came across a wonderful site detailing the importance of presenting Art:
‘Art presentation, like other artistic expression, has become more experimental, more conceptual, more varied and more personal. Interior design has evolved to meet the emotional and intellectual needs of more educated and worldly clients by challenging convention in the use of space, materials, scale, color and texture. Personal and public spaces, like everything else, are becoming more interactive. Even traditional environments are filled with eclectic collections from family legacies, world travels and expressions of personal interest.
As an integral part of interior design, art presentation must work on three dimensions: respecting the art, accessorizing the setting and reflecting the importance of the art to the owner. Of these three, how the owner feels about the art is the driving force. Custom art presentation, which effectively balances all these considerations, requires an almost infinite assortment of profiles, finishes and design details.’
I worked tirelessly, with the help of Saima, to create a Presentation Wall worthy of my own high standards. Picture frames and black card were utilised to professionally mount samples, market research, CAD drawings and our Target Market, including the typical buyer and the enthusiast. Wallpaper had been attached with velcro to the board; grey had been chosen purposefully (with a little sparkle too) to pull together both the black and white frames.
I did not want to include a ‘traditional’ colour palette, but rather an explosion of colour in the form of remnant thread and yarns. These remnants were specifically incorporated together in 5 X 5″ Cellophane wrappers, thus allowing the buyer to be able to see how the colours would work together. The great thing about this concept? The buyer can choose/pick their own remnant thread/yarn and place it in an individual 5 X 5″ cellophane wrapper, giving them the power to create their own art piece.
The 5 words chosen to inspire the work of Saima and I specifically were:
VIBRANT, EXPRESSIVE, TEXTURAL, LINEAR & PATTERNED. Mood boards were created for each word, allowing the creative process to begin. It was a wonderful way for us to tie in vocabulary within a creative context, not to mention giving us inspiration from many different sources other than Hockney’s Mulholland Drive.
The group agreed that the wall should incorporate many different ideas, materials and samples:
PRINT, STITCH, WEAVE, CAD, HAND-DRAWN RENDERINGS, WIREWORK, PHOTOGRAPHY.
On a whole, I thought the Presentation Wall worked in conjunction with the Light incredibly well. The amount of compliments we had from other groups and staff was affirming.
The deadline was met!!! Yes, there were issues that we needed to address, namely the finish of the spray-paint and the top, but these were allowed to be rectified the next day…THANK YOU CLARA.
Really proud of our Light!!!
Our Assessment went fantastically. We were all totally surprised at the positive feedback, thinking we would would be torn apart for lack of attention to detail, time management and finish. Positives from the assessment:
- HIT THE NAIL RIGHT ON THE HEAD WITH OUR TARGET MARKET
- PERFECT CHOICE OF RETAILER TO ADVERTISE, STOCK & SELL OUR PRODUCT
- EXCELLENT IDEA FOR BESPOKE SERVICE
- AVAILABLE AS ONE OF A KIND LIGHTING SOLUTION
- DESIGN POSSIBILITY IS ENDLESS – COULD CROSS INTO MANY DIFFERENT TARGET MARKETS I.E HIGH END STORES, CHILDREN’S MARKET, CORPORATE MARKET ETC.
- HIGH END DESIGN
- STYLISED, BUT INCORPORATED THE CORE VALUES/COLOUR SCHEME OF MULHOLLAND DRIVE
- PROFESSIONAL PRESENTATION/PRESENTATION WALL
- EXTENSIVE RESEARCH INTO LIGHTING MARKET, ESPECIALLY SHAPE AND DESIGN
- CREATIVE JUXTAPOSITION OF PRODUCT DESIGN AND TEXTILE DESIGN IDEAS
- STRONG PROJECT MANAGEMENT…ME
- THINKING OUTSIDE THE BOX FOR DESIGN IDEAS
I actually cannot believe the project is now finished. If I am honest, I was not used to working with other people from such a different creative approach, but now understand that to create a truly successful collaborative project, there needs to be better time management and a closer connection of ideas and concepts. That is not to say I would not welcome another collaborative project, but not quite just yet. In future group work, on the course and in other endeavours, I think it vitally important to set individual tasks for members of the group, looking at their strengths.