- To introduce you to digital design processes via a practical design brief.
- To introduce you to creating coordinating pattern collections for the interior and gift markets
- To introduce you to creating a collection of designs that are applied to various product mock-upsWhy is this important?
- To introduce you to a commercial brief
- To help you to understand market trends
- To help you to work in a professional manner
- To help you to develop your own personal style
- To help you to understand how your designs will look on different products
- To help you to build up a commercial portfolio that will be appealing to a potential employee
Your client is a mid to high-end very commercial large department store. They would like you to create a coordinating collection of 6 patterns to be digitally printed (created using your preferred medium) for the female 25-40 age range for Spring/Summer ‘19. These patterns are going to be used for their in-house collections across various product ranges.
I have chosen INTERIORS (Fabric & Wallpaper) as my Product Category.
The upcoming SPRING/SUMMER Trend: BUSY BLOOMS – Flowers in full bloom are celebrated for their colour, form, and texture – with bold all-over designs and a craft inspired focus. Mixed textures with overlaid prints add to the rich feel. Large petals are a key focus. Nature is a key inspiration to this colour palette – subdued yet rich colour palette, creating a sense of warmth.
The brief got me thinking about the type of flowers that I share an affinity with; flowers I have always enjoyed receiving and planting in the garden:
- PEONY – Herbaceous peonies provide invaluable colour to borders and cut flower material in late spring and early summer. Their large, often double flowers in whites, pinks and reds add an element of romance and glamour to any garden.The Chinese call Peonies the King of flowers or the Flower Fairy. Peonies were named in honor of Paeon, the physician of the gods
2. IRIS – Irises are wonderful garden plants. The word Iris means rainbow. Irises come in many colors such as blue and purple, white and yellow, pink and orange, brown and red, and even black. Since Iris is the Greek goddess for the Messenger of Love, her sacred flower is considered the symbol of communication and messages. Therefore the flower iris in the language of flowers symbolizes eloquence. Based on their color, irises convey varied messages. A purple iris is symbolic of wisdom and compliments. A blue iris symbolizes faith and hope. A yellow iris symbolizes passion while white iris symbolizes purity. A gift of iris can be used to convey many emotions.
3. ORIENTAL POPPY – Poppies have long been used as a symbol of sleep, peace, and death: Sleep because the opium extracted from them is a sedative, and death because of the common blood-red color of the red poppy in particular. In Greek and Roman myths, poppies were used as offerings to the dead. Poppies used as emblems on tombstones symbolize eternal sleep. This symbolism was evoked in the children’s novel The Wonderful Wizard of Oz, in which a magical poppy field threatened to make the protagonists sleep forever.A second interpretation of poppies in Classical mythology is that the bright scarlet color signifies a promise of resurrection after death.
My next step is to deconstruct the terminology of some of the key words detailed within the BUSY BLOOM Trend Brief:
FORM = The visible shape or configuration of something/style, design, and arrangement in an artistic work as distinct from its content.
TEXTURE = The feel, appearance, or consistency of a surface or a substance/the tactile quality of the surface of a work of art.
RICH = Existing in plentiful quantities; abundant/(of a colour, sound, smell, etc.) pleasantly deep or strong/full of variety.
BOLD ALL-OVER DESIGN = Repeat, bold, pattern
CRAFT INSPIRED = Looking at the Arts & Craft movement, pioneered by William Morris, observational, hand made
OVERLAID PRINT = Depth, detail, contact or harmony
SUBDUED = Soft and restrained
My way of working entails deconstructing a brief, research, exploration, experimentation and reconstruction. JOIN ME ON MY JOURNEY.