WILL MY CLIENT (JOHN LEWIS) BE SATISFIED WITH MY COLLECTION?
‘Your client is a mid to high-end very commercial large department store. They would like you to create a coordinating collection of 6 patterns to be digitally printed (created using your preferred medium) for the female 25-40 age range for Spring/Summer ‘19. These patterns are going to be used for their in-house collections across various product ranges’
During my formative and explorative studies in the early stages of this project, I chose to put keywords at the forefront of my explorative designs, some which would focus but not dictate my creative endeavours.
FULL-BLOOM, COLOUR, FORM, TEXTURE, BOLD ALL OVER DESIGN, OVERLAID PRINTS & LUSH COROLLAS.
Throughout this brief, I made sure that my ideas/concepts/designs reflected these integral keywords. incredible insight into new and exciting designers was obtained when inputting specific words into search engines such as Pinterest, WGSN and Google:
KAROLINA PRINT STUDIOS, ROBERT KUSHNER, THEVENON, TOM TAILOR, TIMOROUS BEASTIES, MEG LEWIS, ANNA MURRAY, GRACE WINTERINGHAM, ANNA JAYNE, WILLIAM BURGESS, ABC CARPET & HOME, TRESCO, DESIGNERS GUILD, GP & J BAKER, STYLE LIBRARY, BLENDWORTH, JOHN DERIAN, AXEL VERVOORDT, KAREN NICHOL……the list could go on.
I see so many designs that utilise an abstract and stylised way of working but without much observational skill that I decided to really push myself to create beautifully hand-drawn and coloured designs and motifs that could really hold up against some of the best designs currently on the market. I know how difficult it is to make a mark in the cutthroat creative industry, which is why I found it so frustrating that no core observational drawing was offered as part of this module. I have been extremely lucky to have grown up with two Artists for parents and they have always instilled within me the importance of being able to ‘see’ and observe.
I know I have fulfilled a collection which is both familiar yet forward thinking. Who says that Design is just for one specific demographic. Design is universal.
How would I describe my collection in 5 words?
Thank you JOHN LEWIS for allowing me the opportunity to create a dream for someone.