SYNONYMS

COCOON(ED)

1024px-Silkworm_cocoons_in_Japan_for_Yuki_tsumugi

Image of Silkworm cocoons, reminiscent of the bandages used in the mummification process. Protection, brittle, envelop, encase, cocoon, pupa, chrysalis are all words that strike me as having a symbiotic relationship with the word MUMMIFIED. I could imagine all these beautiful silk cocoons being naturally dyed with rust to describe the ageing of mummified bandages and then offset with indigo to contrast the lapis lazuli stones used in ancient Egyptian jewellery. The surface pattern of these cocoons could be replicated with etchings or rubbings.

DESICCATED

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Desiccation is the removal process of moisture from something, usually in order for preservation. The overarching theme of all of these synonyms is creating the most incredible earthy pallet. However, I really do also want to incorporate blue and purple into the mix too. Dry, parched, dehydrated, and preserved are all wonderfully descriptive synonyms of MUMMIFIED.

CHRYSALIS

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Even the word CHRYSALIS evokes a sense of wonder and the alien. The correlation between words and synonyms allows cohesion of ideas. The idea of death and rebirth, which only happens to be one of the most sacred held beliefs within ancient Egyptian culture, will play a huge role within my research, drawing, and explorative studies. I would also like to look at the symbolism of specific colours within this topic.

This idea of death and rebirth, especially looking at the chrysalis, has given me the idea of combining the strength and independence of the ‘goddess’ with my inner strength too; a fusion of femininity and masculinity. Could I look at Moths rather than butterflies?

FOLLOW ME NOW…….

EXPLORING THE SYNONYMS ‘MUMMIFIED’

I decided to push the envelope even further whilst looking at descriptive synonyms of the word MUMMIFIED and began to unravel a network of the most incredible and exciting avenues to explore.

I wanted to put images to some of the words that had begun to reveal themselves through my research:

PRESERVE(D)

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Getty Images. (2013) The Glass Menagerie: Berlin’s Natural History Museum. Available at: https://www.dailymail.co.uk/sciencetech/article-2347100/The-glass-menagerie-More-million-zoological-species-preserved-alcohol-display-Berlins-Natural-History-Museum.html (Accessed: 1 September 2018)

This image of the preserved ‘one million specimens’ from the Berlin Natural History Museum shows an uncanny similarity to the ancient processes and symbolism of Bastet and her ointment jars; protector and deity. The colours also share a striking resemblance to the rich and royal colours demonstrated in ancient Egyptian culture.

SHRIVEL(LED)

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Bee, M W. (2012) Shrivelled Rose Head. Available at: https://www.flickr.com/photos/60622074@N04/7223119010 (Accessed: 1 September 2018)

The once strikingly vivid colours of a rose have now been replaced with the most magnificent earthy and harmonious tones, simulating the interplay between death and rebirth. The season of Autumn really strikes a chord when I think about the process of life through death, and has never felt so important within my research.

DECOMPOSITION

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Washington, R. (2012) Tree-watching in Winter: Decomposing Leaves. Available at: https://rosemarywashington.wordpress.com/tag/decomposition/ (Accessed: 1 September 2018)

This word evokes the memory of something that once was but does not necessarily mean that it is less beautiful, rather it has evolved. Again, I keep coming back to the same palette of colours, namely golds, browns, blacks, blues, and green; colours traditional in ancient Egyptian culture.

TO BE CONTINUED……..

 

LIDEWWIJ EDELKOORT & TREND UNION

I have only recently come across LI EDELKOORT but have come to find how important her influence is throughout the creative industry. I have always understood the importance of living within the present but this lady straddles the present and future concurrently; she is a trend forecaster, educator, curator, and publisher. A pioneer at looking forward, she is instrumental in working with the worlds leading brands to provide a lifestyle aspirational for us all. Publications such as VIEW IN COLOUR, IN VIEW, & BLOOM have been creative bibles within the industry.

Designers, marketers, and strategists are privy to her trend publications, which are nearly always released a couple of years in advance through her company TREND UNION. Her wealth of knowledge can be used to create a stronger identity for a client and can predict new customer archetypes to increase diversity and sales.

I will highlight some of the more poignant elements and ideas of this upcoming and forward thinking trend. One of the most interesting things I have encountered throughout my research so far would have to be my acceptance and empowerment of women through the medium of design whether it be via textiles, fashion or sculpture. As a man, I can take guidance and inspiration from all these strong and independent female archetypes without affecting my masculinity. As Edelkoort says within the article ‘Men are not completely excluded from this trend, as men will have the chance to identify with their own inner goddesses and nurture them as well while admiring the strong female archetypes emerging in the world around them’

gaia

Feteleberg, R. (2017) Gaia. Trend Union’s Li Edelkoort: Goddesses are Emerging Female Archetypes in Fashion. Available at: https://fashionunited.uk/news/fashion/lidewij-edelkoort-goddesses-will-be-the-female-archetypes-in-fashion/2017120827200 (Accessed: 22 August 2018)

GODDESS INSPIRED TRENDS FOR S/S 19′

  1. PLEATING, DRAPING & FOLDING – Freedom of movement rather than restriction.
  2. GOLDEN EMBROIDERY & EMBELLISHMENTS – Linked to the Feline archetype of Bastet/Egyptian colours.

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Westwood, V. (2018) Vivienne Westwood SS’18. Available at: https://fashionunited.uk/news/fashion/lidewij-edelkoort-goddesses-will-be-the-female-archetypes-in-fashion/2017120827200 (Accessed: 22 August 2018)

I think it will vital for me to explore the colour palettes of ancient Egyptian culture and society. This will feed into my own research, ideas, explorative studies, and eventual practical work. Edelkoort has been extremely vocal over the increasing importance of regal colours and majestic fibres. She also highlighted a shift toward the importance of designers and not the influencers.

WHY BASTET?

 

She was the goddess of ancient Egyptian religion, worshipped as early as 3000 BCE. Initially, the goddess of warfare before the unification of cultures in ancient Egypt. c.945-715 BCE, Bast transformed into the major protector and deity represented as a cat. The name of Bastet has been suggested as ‘she of the ointment jar’, which seems apt considering how her name is written in hieroglyphs. It is depicted as an ointment jar, associated with protective ointments etc. I also found it fascinating how her name became associated with the lavish jars storing ointment to be used as perfume; ultimately depicted as the goddess of protection against contagion and evil spirits.

N, Spencer. (2007) The Gayer-Anderson Cat (Objects in Focus). Available at: http://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=153429&partId=1 (Accessed: 17 August 2018)

Why did I choose BASTET over the other 7 goddesses? I ultimately wanted to challenge myself and knew that the majority of my fellow peers would choose the obvious MOTHER EARTH. To grow as a designer means I will always endeavour to put myself out of my comfort zone. I was also tempted to choose the familiar route but something about these 4 ‘starter’ words, which had been suggested to research within the pre-arrival task, really piqued my interest. The 4 words were:

MUMMIFIED

SYNONYMS: Embalm, Preserve, Wrapped, Shrivel, Dried Up, Desiccated

MUMMIES

Cox, D. (2009) The Mummies of Guanajuato, Mexico. Available at: http://www.pinsdaddy.com/museo-de-las-momias-de-guanajuato_U5oHJBwWoXfz%7CcPJAfY8JbLPo7kaYObSdlwOLtxkoPCARduMVHQSWkVkfnfqmjxh%7CF5BSWRz6cRrHwgMlHg17A/ (Accessed: 17 August 2018)

PLIABLE

SYNONYMS: Flexible, Elastic, Malleable, Yielding

FIBRE

Lyddon, D. (2013) Debbie Lyddon: Felt. Available at: https:/debbielyddon.wordpress.com/2013/02/05/felt/ Accessed: 17 August 2018)

ROYAL

SYNONYMS: Kingly, Queenly, Majestic, Splendid, Stately

CROWN

Collection, The Royal. (2012) The Imperial State Crown. Available at: http://www.bbc.co.uk/schools/primaryhistory/famouspeople/famous_monarchs/ (Accessed: 17 August 2018)

PROTECTOR

SYNONYMS: Defender, Guard, Watchdog, Patron

Hand Covering Flowers at the Garden with Sunlight

Gajus/Getty Images. (2015) Christianity Works. Available at: https:/christianityworks.com/fresh/jesus-will-protect/ (Accessed: 17 August 2018)

After much deliberation, I have decided to concentrate my initial research and idea bank primarily within one of the specific four words pulled from the Bastet ‘umbrella’. I have chosen to immerse myself within the world of the synonyms and connotations of the word MUMMIFIED. That’s not to say I will close myself off to the possibilities of the other 3 words and their synonyms but rather borrow as and when I need.

What is a Synonym? A synonym is a word having the same or nearly the same meaning as another word or a phrase.

What is a connotation? An idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

One of my passions in life has always been language and the power it can wield. Knowledge is power. Power is knowledge.

I will now explore the synonyms of Embalm, Preserve, Wrapped, Shrivel, Dried Up, Desiccated

 

 

 

AND SO IT BEGINS……..PRE-ARRIVAL ACTIVITIES FOR NOTTINGHAM TRENT UNIVERSITY: TEXTILE DESIGN 2018/19

Today I received an e-mail, informing of what was expected of me to undertake over the Summer in preparation for the new term fast approaching. This small task is designed to hone the selection process enabling the initiation of ideas and research skills, which will then feed into my work during the first term. I will also need to collect objects and materials from which to draw, develop and become inspired by.

ACTIVITY

Task 1: Select and Explore one Theme (Individual Concept)

  1. MOTHER EARTH – Voluptuous, Primal, Fertility, Nourishing
  2. BASTET – Mummified, Pliable, Royal, Protector
  3. PERSEPHONE – Underworld, Rebellious, Innocence, Loss
  4. ARTEMIS – Protests, Survival, Wild, Athletic
  5. MAMA OCLLO – Symbiotic, Sibling, Land, Blood
  6. OSHUN or OXUM – Sweetness, Abundance, Animistic, Liquid
  7. SARASWATI – Dazzling, Purify, Flamboyant, Liquid
  8. OLD GODDESS – Rituals, Weathered, Creased, Wisdom

These are from TREND UNION: Spring/Summer 19′.  TRENDTABLET & EDELKROOT can be sourced for trend information and inspiration.

I have been tasked to find out what these words mean to me and to research their wider meanings, both together and separately. I am to research via mind mapping and idea development.

All 8 themes are superbly unusual!!! I have decided to reduce the 8 down to 3 and will eventually reduce the 3 down to my 1 chosen theme. The initial 3 that I am gravitating towards are: BASTET, PERSEPHONE & SARASWATI 

 

Why these 3? All will be revealed………WATCH THIS SPACE

 

 

HAVE I STAYED TRUE TO MY BRIEF?

WILL MY CLIENT (JOHN LEWIS) BE SATISFIED WITH MY COLLECTION?

‘Your client is a mid to high-end very commercial large department store. They would like you to create a coordinating collection of 6 patterns to be digitally printed (created using your preferred medium) for the female 25-40 age range for Spring/Summer ‘19. These patterns are going to be used for their in-house collections across various product ranges’

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During my formative and explorative studies in the early stages of this project, I chose to put keywords at the forefront of my explorative designs, some which would focus but not dictate my creative endeavours.

FULL-BLOOM, COLOUR, FORM, TEXTURE, BOLD ALL OVER DESIGN, OVERLAID PRINTS & LUSH COROLLAS.

Throughout this brief, I made sure that my ideas/concepts/designs reflected these integral keywords. incredible insight into new and exciting designers was obtained when inputting specific words into search engines such as Pinterest, WGSN and Google:

KAROLINA PRINT STUDIOS, ROBERT KUSHNER, THEVENON, TOM TAILOR, TIMOROUS BEASTIES, MEG LEWIS, ANNA MURRAY, GRACE WINTERINGHAM, ANNA JAYNE, WILLIAM BURGESS, ABC CARPET & HOME, TRESCO, DESIGNERS GUILD, GP & J BAKER, STYLE LIBRARY, BLENDWORTH, JOHN DERIAN, AXEL VERVOORDT, KAREN NICHOL……the list could go on.

I see so many designs that utilise an abstract and stylised way of working but without much observational skill that I decided to really push myself to create beautifully hand-drawn and coloured designs and motifs that could really hold up against some of the best designs currently on the market. I know how difficult it is to make a mark in the cutthroat creative industry, which is why I found it so frustrating that no core observational drawing was offered as part of this module. I have been extremely lucky to have grown up with two Artists for parents and they have always instilled within me the importance of being able to ‘see’ and observe.

I know I have fulfilled a collection which is both familiar yet forward thinking. Who says that Design is just for one specific demographic. Design is universal.

HERO

PRODUCTMOCKUPHERO

SECONDARY NO.1

FloralFoliage(+70)

SECONDARY NO.2

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BLENDER NO.1

FRONDMOTIFBLENDER

BLENDER NO.2

ROSERIPBLENDER

BLENDER NO.3

BLENDERROSEBUD

How would I describe my collection in 5 words?

  1. TIMELESS
  2. CLASSIC
  3. FLUID
  4. ORGANIC
  5. RICH

Thank you JOHN LEWIS for allowing me the opportunity to create a dream for someone.

BRIEF RECAP & CUSTOMER PROFILE

It’s so easy to verge off from the initial brief, especially when the creative juices flow. However, throughout this brief, I have made sure to stop and take stock of what has been produced and make sure that the brief has been adhered to; for me, this has been an invaluable method to grow as a creative, designer, and a professional. Throughout the brief, I have always understood my client (John Lewis) and customer request, which got me thinking of one of the first sessions I had as a group with Sian and Helen.

We threw ‘buzz words’ around to delve into the world of the customer, and tried to create a profile:

CLIENT: JOHN LEWIS – ‘Create a coordinating collection of 6 patterns to be digitally printed for the female 25-40 age range for Spring/Summer ‘19

CHOSEN TREND: BUSY BLOOMS 

KEY FOCUS: FULL-BLOOM, COLOUR, FORM, TEXTURE, BOLD ALL-OVER DESIGN, MIXED TEXTURES, LUSH LARGE COROLLAS

DEMOGRAPHIC: 25-40 YEAR-OLD FEMALE

BUZZ WORDS (For My Collection): QUALITY, SOPHISTICATED, REFINED LIFESTYLE,  DESIGN-FOCUSED, COMMERCIALLY AWARE, PROFESSIONAL, HOUSE PROUD, CONTEMPORARY, CLASSIC, RICH YET SUBDUED, FRESH, CHIC

By revisiting the ideas and concepts at the early stages of the design process I am now able to create a few customer profiles:

CUSTOMER 1

GENDER: Female

AGE: 26

OCCUPATION: Retail Manager

DRIVES: No Car/ Employment within walking distance

LEVEL OF EDUCATION: College

RELATIONSHIP STATUS: Single

LIVES: Trendy Loft apartment within the city centre. A bustling area within the city. Great High Street. Plenty of Department Stores.

HOUSEHOLD COMPOSITION: No children. One Cat.

HOBBIES/INTERESTS: Drawing. Design Focused Magazine Subscription. Travel. Animals.

SHOPPING PREFERENCE: Oliver Bonas. Gap. Mango. Tesco

BUDGET: £50-£100

INDIVIDUAL STYLE: Trendy, Well groomed, Fashion Forward

 

CUSTOMER 2

GENDER: Female

AGE: 33

OCCUPATION: ASSOCIATE EDITOR

DRIVES: Mini Cooper S

LEVEL OF EDUCATION: Undergraduate/Degree

RELATIONSHIP STATUS: Engaged

LIVES: City suburb. A mix of independent and outlet village shops.

HOUSEHOLD COMPOSITION: Fiance. No children. 2 Dogs.

HOBBIES/INTERESTS: Fashion. Travel. History. Design. Food

SHOPPING PREFERENCE: Vivienne Westwood. Zara. John Lewis. Sainsbury’s

BUDGET: £150-£300

INDIVIDUAL STYLE: Sophisticated. Fashion-Forward. Classic. Fresh.

 

CUSTOMER 3

GENDER: Female

AGE: 40

OCCUPATION: HEADMISTRESS

DRIVES: Audi A5

LEVEL OF EDUCATION: Postgraduate/Degree

RELATIONSHIP STATUS: Married

LIVES: Country. An affluent area outside the city but close enough to commute. Plenty of Arts and Craft and independent stores. Beautifully landscaped gardens.

HOUSEHOLD COMPOSITION: Husband. Two children. 2 Dogs. 1 Cat

HOBBIES/INTERESTS: Travel. Reading. Food & Wine. Socialising at Dinner Parties.

SHOPPING PREFERENCE: Monsoon. Harvey Nichols. Dolce & Gabanna. Waitrose

BUDGET: £350-£500

INDIVIDUAL STYLE: Professional, Simple, Classic, Timeless

Looking back to look forward is my life mantra; it helps me amalgamate ideas, concepts and thoughts into one cohesive principle. The 3 customer profiles above have given me an even greater understanding of who my customer base would be, which will allow me to fine-tune my designs and collection even further. Not only that, I am able to use this market research to build a range of future collections for specific budgets etc.