COULD YOU REPEAT THAT PLEASE?

I thought that before I tackle my 50ft wall (a.k.a Photoshop) I would try to create some repeat ideas for a Hero and Secondary design using the old school paper, cut, reposition and rejoin technique.

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This was the natural progression of this repeat pattern design; firstly using my hand to eye coordination to arrange an aesthetically pleasing repeat of one of my Rose drawings (photocopying the same image over and over and ‘ripping’ the image by hand and juxtaposing it onto the paper) within my sketchbook.

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Secondly I used Coloured Sharpie Felt-tip Pens to add colour to my initial observational study of a Rose. I specifically chose only 4-5 colours as incorporating too many for my theme would muddy the concept; a subtle gender neutral purple was used as a bridge between the masculine blues and feminine pink at the centre.

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Finally I took my finished observational drawing and incorporated the old school paper cut and reposition repeat method. Photocopying over an dover again and repositioning allowed me to ascertain a deeper knowledge of how a pattern can be successful. There are pros and cons within this specific design….the pros being how descriptive and fluid the design of flower is and the cons being how the flower looks strange just floating in the air. The moral of this story? Motifs are an integral part of the overall design and need to be worked into said design, which in turn will create a cohesive and symbiotic pattern.

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My study of leaves were chosen as a motif to include as part of the greater design.

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Although I didn’t choose this surface pattern exactly within my next design, I included it’s essence; a background of leaves (described to look out of focus) was created by collage. This collage was created by the use of torn Mulberry Paper….again, choosing only 4-5 colours. Once the background collage was created I juxtaposed my Rose observational studies, both linear and coloured and then added the leaves to create a more fully realised floral design.

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I really love the interplay between the Black & White and Colour, but think the collage background may be a little too busy. This is something I will endeavour to make work better on a high end design level.

RESULTS ARE IN……DRUMROLL PLEASE

What is the best way to understand a demographic? I decided to create my own survey, asking poignant and specific questions that would enable me to further expand my research, both visual and market.

7 questions were put forward via Survey Monkey, which was available to my Facebook friends and the friends of friends. The information collated will be broken down into the most popular answers, which in turn could influence my final designs. What were these questions you may ask……well, here they are:

  1. WHAT WOULD YOU CONSIDER YOUR FAVOURITE FLOWER TO BE? Daffodil, Rose & Tulip
  1. WHICH 3 FLOWERS WOULD YOU CHOOSE TO HAVE IN YOUR GARDEN? Daffodil, Rose & Lily
  1. WHAT IS YOUR FAVOURITE COLOUR FLOWER? Yellow, Purple & Blue
  1. WHICH 3 COLOURS WOULD YOU ASSOCIATE WITH FEMININITY? Pink, Purple & Yellow
  1. WHICH 3 COLOURS WOULD YOU ASSOCIATE WITH MASCULINITY? Blue, Black & Green
  1. WHICH 3 ELEMENTS ARE MOST IMPORTANT TO YOU IF YOU WERE TO CHOOSE A FLORAL FABRIC/WALLPAPER? Colour, Design & Simplicity
  2. WOULD BE MORE INCLINED TO PURCHASE FLORAL FABRIC/WALLPAPER IF IT WAS MORE GENDER NEUTRAL? Neither Agree or Disagree, Agree, Strongly Agree

60 people took my survey and I am absolutely fascinated with the results!!! I knew exactly how some of the questions would be answered, but was blown away by some of the results!!! For example……PINK would always be the most obvious answer when asking what people thought was the most predominant colour of FEMININITY, and BLUE being the most obvious for MASCULINITY. The 3 favourite colours of flowers were quite surprising…..YELLOW coming top, followed by PURPLE & BLUE. BLACK & GREEN surprisingly were the second and third highest chosen colours!!! I couldn’t have asked for better results; my chosen colour palette has so far incorporated most of the colours picked by my survey demographic. I will however incorporate some metallics within my designs, which will lift and inform the buyer of it’s quality and luxurious design.

The information I have gathered so far from this survey has been invaluable; one of the core ingredients/themes of my chosen trend, BUSY BLOOMS, is to inform the viewer/buyer of the importance of GENDER NEUTRALITY when looking at the design of Floral Wallpaper/Fabric for the Interior. I was really pleased to learn that the overall consensus of my survey favoured the idea that more people would buy Floral Wallpaper/Fabric if it was GENDER NEUTRAL, specifically looking at the Top 3 elements when choosing Florals………..COLOUR, DESIGN & SIMPLICITY.

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My next step will be to continue my visual and market research combining elements from the survey results, and allowing me the opportunity to create something fresh, unique and with broad appeal.