I cannot tell you have frustrated I had become at not being able to create a HERO design up to my usual high standards; nearly all previous attempts had failed in one area or another. However, after two 1-2-1 tutorials with Matt Leighfield (A Programme/Digital Genius), I finally got to grips with the technicalities that would allow me to amalgamate my ideas, concept and designs into the beginnings of a collection.
I had been having a difficult time fathoming out how to cut out elements such as motifs and juxtapose them into a new document but can now undertake the task with ease!!
The process is really simple now that I know how:
Select the LASSO Tool > ‘Draw’ round the specific element required (making sure that the marching ants are on the move) > Drag chosen image (once opened in Photoshop) tab down a few cms > Select MOVE TOOL > Select the area within the marching ants and hold down mouse and drag into/onto the prepared document > To remove the unwanted background surrounding the chosen motif I utilised the MAGIC ERASER TOOL.
My HERO design was extremely complex to create, not only did I colour all the individual motifs by hand but I also scanned them all at 720dpi, ‘cleaned’ them all digitally which could take up to an hour or two each, and then had to measure each to create enough room and aesthetic to look mathematically accurate.
These are some of the elements I combined to create my HERO:
After 5 hours on Photoshop, I was able to create this!!! I am so incredibly proud of my design.
The background colour is #a0bfbd and the Cyanotype motifs were changed to a Hue of -25 and -70, which changed the colour from a dark blue to a rich teal and green. I may toy around the idea of putting an embossment or shadow/glow around the motifs but will ultimately decide if it adds or detracts from the design.
I wanted my HERO design to describe the story of MY CHILDHOOD GARDEN; to describe the wonderful lines, shapes, patterns, and colours of the most abundant flowers I could remember as a child.
Again, I made sure to include:
Top 3 Colours chosen to describe FEMININITY = YELLOW, PINK & PURPLE
Top 3 Colours to describe MASCULINITY = BLUE, BLACK & GREEN
I also made sure that I kept the design SIMPLISTIC and using RICH, yet SUBDUED Colours. One of the key focuses of the Busy Bloom trend was evidence of lush blooming floral corollas, which I believe I have nailed. I believe that I have poured my visual identity all over this design, whilst staying true to the core values of the brief.