PRINTING ONTO FABRIC/PRINFAB

Having heard that the Cardiff Met Digital Printer was on the blink, to say the least, I decided to utilise one of Sian’s suggestions to print individually from a company called PRINFAB.

PRINFAB

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History

Prinfab was started in January 2016 by two brothers. The first 6 months were spent setting up a state-of-the-art production facility using the latest direct-to-textile print technology. By July 2016, they started to trade and the business quickly grew to become one the UK’s leading providers of short-run fabric printing.

Core Aims & Values

Core aims and values are key to everything we do at Prinfab. The aim is to:

  • Process all orders with 100% accuracy
  • Process all orders for print fabric within 1-5 working days
  • Process all orders for stock items placed before midnight the same working day
  • Ensure all fabrics are in stock

The customer service I received from Harry and Ollie was absolutely incredible!!! I rang them up and they gave me step by step instructions on how to transfer the files, not to mention they converted all the files, resolution and made sure all the colours were print compatible. The fabric that was recommended to me was a COTTON SATIN WARP @ 246gsm, needless to say, I was over the moon with the results!!! The clarity and colour of my designs are magnificent. Yes, I had to pay £26.99 for the service/fabric and £20 for next day delivery…..but it was worth it.

My next blog post will showcase all my hard work on this module in the form of my EXHIBITION, which strangely enough will be ready for the Level 4 & Level 5 Public Exhibition tomorrow!!!!!

WATCH THIS SPACE

THE BRIEF & MODULE AIM

MODULE AIM

  • To introduce you to digital design processes via a practical design brief.
  • To introduce you to creating coordinating pattern collections for the interior and gift markets
  • To introduce you to creating a collection of designs that are applied to various product mock-upsWhy is this important?
  • To introduce you to a commercial brief
  • To help you to understand market trends
  • To help you to work in a professional manner
  • To help you to develop your own personal style
  • To help you to understand how your designs will look on different products
  • To help you to build up a commercial portfolio that will be appealing to a potential employee

THE BRIEF

Your client is a mid to high-end very commercial large department store. They would like you to create a coordinating collection of 6 patterns to be digitally printed (created using your preferred medium) for the female 25-40 age range for Spring/Summer ‘19. These patterns are going to be used for their in-house collections across various product ranges.

I have chosen INTERIORS (Fabric & Wallpaper) as my Product Category.

The upcoming SPRING/SUMMER Trend: BUSY BLOOMS – Flowers in full bloom are celebrated for their colour, form, and texture – with bold all-over designs and a craft inspired focus. Mixed textures with overlaid prints add to the rich feel. Large petals are a key focus. Nature is a key inspiration to this colour palettesubdued yet rich colour palette, creating a sense of warmth.

The brief got me thinking about the type of flowers that I share an affinity with; flowers I have always enjoyed receiving and planting in the garden:

  1. PEONY – Herbaceous peonies provide invaluable colour to borders and cut flower material in late spring and early summer. Their large, often double flowers in whites, pinks and reds add an element of romance and glamour to any garden.The Chinese call Peonies the King of flowers or the Flower Fairy. Peonies were named in honor of Paeon, the physician of the gods

2. IRIS – Irises are wonderful garden plants. The word Iris means rainbow. Irises come in many colors such as blue and purple, white and yellow, pink and orange, brown and red, and even black. Since Iris is the Greek goddess for the Messenger of Love, her sacred flower is considered the symbol of communication and messages. Therefore the flower iris in the language of flowers symbolizes eloquence. Based on their color, irises convey varied messages. A purple iris is symbolic of wisdom and compliments. A blue iris symbolizes faith and hope. A yellow iris symbolizes passion while white iris symbolizes purity. A gift of iris can be used to convey many emotions.

3. ORIENTAL POPPY – Poppies have long been used as a symbol of sleep, peace, and death: Sleep because the opium extracted from them is a sedative, and death because of the common blood-red color of the red poppy in particular. In Greek and Roman myths, poppies were used as offerings to the dead. Poppies used as emblems on tombstones symbolize eternal sleep. This symbolism was evoked in the children’s novel The Wonderful Wizard of Oz, in which a magical poppy field threatened to make the protagonists sleep forever.A second interpretation of poppies in Classical mythology is that the bright scarlet color signifies a promise of resurrection after death.

My next step is to deconstruct the terminology of some of the key words detailed within the BUSY BLOOM Trend Brief:

FORM = The visible shape or configuration of something/style, design, and arrangement in an artistic work as distinct from its content.

TEXTURE = The feel, appearance, or consistency of a surface or a substance/the tactile quality of the surface of a work of art.

RICH = Existing in plentiful quantities; abundant/(of a colour, sound, smell, etc.) pleasantly deep or strong/full of variety.

BOLD ALL-OVER DESIGN = Repeat, bold, pattern

CRAFT INSPIRED = Looking at the Arts & Craft movement, pioneered by William Morris, observational, hand made

OVERLAID PRINT = Depth, detail, contact or harmony

SUBDUED = Soft and restrained

My way of working entails deconstructing a brief, research, exploration, experimentation and reconstruction. JOIN ME ON MY JOURNEY.

ASSESSMENT DAY

The day arrived, and the PD Boys had not finished the Light!!! Needles to say there was an unspoken air of stress and anxiety. How on earth would we finish the design in 1.5 hours, 10am being the deadline. Luckily, after asking Helen and Clara for an extension until 12:20pm (our dedicated assessment time), we had more time to complete this challenging project. The communication and co-operation of our group was at times quite poor, which in turn caused great stress, anxiety and friction between group members. I took it upon myself quite early on to step up to become the chairperson of the group; a glue holding everything together. I think that if it were not for my age, communicative and project management skills, we would have ultimately failed this project. However, failure is not an option for me, so I put 100% of my expertise and know-how into this project.

PRESENTATION WALL

Before creating the Presentation Wall, I decided to do a little research on the Internet and came across a wonderful site detailing the importance of presenting Art:

armandlee.com/art-presentation-walls-meaning/

‘Art presentation, like other artistic expression, has become more experimental, more conceptual, more varied and more personal. Interior design has evolved to meet the emotional and intellectual needs of more educated and worldly clients by challenging convention in the use of space, materials, scale, color and texture. Personal and public spaces, like everything else, are becoming more interactive. Even traditional environments are filled with eclectic collections from family legacies, world travels and expressions of personal interest.

As an integral part of interior design, art presentation must work on three dimensions: respecting the art, accessorizing the setting and reflecting the importance of the art to the owner. Of these three, how the owner feels about the art is the driving force. Custom art presentation, which effectively balances all these considerations, requires an almost infinite assortment of profiles, finishes and design details.’

I worked tirelessly, with the help of Saima, to create a Presentation Wall worthy of my own high standards. Picture frames and black card were utilised to professionally mount samples, market research, CAD drawings and our Target Market, including the typical buyer and the enthusiast. Wallpaper had been attached with velcro to the board; grey had been chosen purposefully (with a little sparkle too) to pull together both the black and white frames.

I did not want to include a ‘traditional’ colour palette, but rather an explosion of colour in the form of remnant thread and yarns. These remnants were specifically incorporated together in 5 X 5″ Cellophane wrappers, thus allowing the buyer to be able to see how the colours would work together. The great thing about this concept? The buyer can choose/pick their own remnant thread/yarn and place it in an individual 5 X 5″ cellophane wrapper, giving them the power to create their own art piece.

The 5 words chosen to inspire the work of Saima and I specifically were:

VIBRANT, EXPRESSIVE, TEXTURAL, LINEAR & PATTERNED. Mood boards were created for each word, allowing the creative process to begin. It was a wonderful way for us to tie in vocabulary within a creative context, not to mention giving us inspiration from many different sources other than Hockney’s Mulholland Drive.

The group agreed that the wall should incorporate many different ideas, materials and samples:

PRINT, STITCH, WEAVE, CAD, HAND-DRAWN RENDERINGS, WIREWORK, PHOTOGRAPHY.

On a whole, I thought the Presentation Wall worked in conjunction with the Light incredibly well. The amount of compliments we had from other groups and staff was affirming.

The deadline was met!!! Yes, there were issues that we needed to address, namely the finish of the spray-paint and the top, but these were allowed to be rectified the next day…THANK YOU CLARA.

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Really proud of our Light!!!

Our Assessment went fantastically. We were all totally surprised at the positive feedback, thinking we would would be torn apart for lack of attention to detail, time management and finish. Positives from the assessment:

  1. HIT THE NAIL RIGHT ON THE HEAD WITH OUR TARGET MARKET
  2. PERFECT CHOICE OF RETAILER TO ADVERTISE, STOCK & SELL OUR PRODUCT
  3. EXCELLENT IDEA FOR BESPOKE SERVICE
  4. AVAILABLE AS ONE OF A KIND LIGHTING SOLUTION
  5. DESIGN POSSIBILITY IS ENDLESS – COULD CROSS INTO MANY DIFFERENT TARGET MARKETS I.E HIGH END STORES, CHILDREN’S MARKET, CORPORATE MARKET ETC.
  6. HIGH END DESIGN
  7. STYLISED, BUT INCORPORATED THE CORE VALUES/COLOUR SCHEME OF MULHOLLAND DRIVE
  8. PROFESSIONAL PRESENTATION/PRESENTATION WALL
  9. EXTENSIVE RESEARCH INTO LIGHTING MARKET, ESPECIALLY SHAPE AND DESIGN
  10. CREATIVE JUXTAPOSITION OF PRODUCT DESIGN AND TEXTILE DESIGN IDEAS
  11. STRONG PROJECT MANAGEMENT…ME
  12. THINKING OUTSIDE THE BOX FOR DESIGN IDEAS

I actually cannot believe the project is now finished. If I am honest, I was not used to working with other people from such a different creative approach, but now understand that to create a truly successful collaborative project, there needs to be better time management and a closer connection of ideas and concepts. That is not to say I would not welcome another collaborative project, but not quite just yet. In future group work, on the course and in other endeavours, I think it vitally important to set individual tasks for members of the group, looking at their strengths.

AND…….BREATHE.