RESULTS ARE IN……DRUMROLL PLEASE

What is the best way to understand a demographic? I decided to create my own survey, asking poignant and specific questions that would enable me to further expand my research, both visual and market.

7 questions were put forward via Survey Monkey, which was available to my Facebook friends and the friends of friends. The information collated will be broken down into the most popular answers, which in turn could influence my final designs. What were these questions you may ask……well, here they are:

  1. WHAT WOULD YOU CONSIDER YOUR FAVOURITE FLOWER TO BE? Daffodil, Rose & Tulip

 

  1. WHICH 3 FLOWERS WOULD YOU CHOOSE TO HAVE IN YOUR GARDEN? Daffodil, Rose & Lily

 

  1. WHAT IS YOUR FAVOURITE COLOUR FLOWER? Yellow, Purple & Blue

 

  1. WHICH 3 COLOURS WOULD YOU ASSOCIATE WITH FEMININITY? Pink, Purple & Yellow

 

  1. WHICH 3 COLOURS WOULD YOU ASSOCIATE WITH MASCULINITY? Blue, Black & Green

 

  1. WHICH 3 ELEMENTS ARE MOST IMPORTANT TO YOU IF YOU WERE TO CHOOSE A FLORAL FABRIC/WALLPAPER? Colour, Design & Simplicity
  2. WOULD BE MORE INCLINED TO PURCHASE FLORAL FABRIC/WALLPAPER IF IT WAS MORE GENDER NEUTRAL? Neither Agree or Disagree, Agree, Strongly Agree

60 people took my survey and I am absolutely fascinated with the results!!! I knew exactly how some of the questions would be answered, but was blown away by some of the results!!! For example……PINK would always be the most obvious answer when asking what people thought was the most predominant colour of FEMININITY, and BLUE being the most obvious for MASCULINITY. The 3 favourite colours of flowers were quite surprising…..YELLOW coming top, followed by PURPLE & BLUE. BLACK & GREEN surprisingly were the second and third highest chosen colours!!! I couldn’t have asked for better results; my chosen colour palette has so far incorporated most of the colours picked by my survey demographic. I will however incorporate some metallics within my designs, which will lift and inform the buyer of it’s quality and luxurious design.

The information I have gathered so far from this survey has been invaluable; one of the core ingredients/themes of my chosen trend, BUSY BLOOMS, is to inform the viewer/buyer of the importance of GENDER NEUTRALITY when looking at the design of Floral Wallpaper/Fabric for the Interior. I was really pleased to learn that the overall consensus of my survey favoured the idea that more people would buy Floral Wallpaper/Fabric if it was GENDER NEUTRAL, specifically looking at the Top 3 elements when choosing Florals………..COLOUR, DESIGN & SIMPLICITY.

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My next step will be to continue my visual and market research combining elements from the survey results and allowing me the opportunity to create something fresh, unique and with broad appeal.

 

THE POWER OF FLOWERS

Having always had an affinity with Nature, I didn’t quite realise how therapeutic drawing flowers is; a continuous line to create shape, pattern, form and texture soothe my soul. My Dad always has instilled within me the mantra that ‘there is no right or wrong way to draw, but rather an expression of your own self and individuality’.

The last few days have seen me at my most creative and I am struggling to reign in all my ideas, but one of the core ingredients of my success would have to be the ability to deconstruct an idea then reconstruct it in a number of different ways, which is what I have done.

I am not proficient on Photoshop or Illustrator, but have the technical know-how to create repeat patterns and juxtaposition by the good old fashioned way….BY HAND!!!

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This exercise was extremely labour intensive; photocopy each image numerous times, ‘cut out’ with my fingers, arrange by eye, and then spray mount and adhere to the sketchbook page. However, I am really proud of my effort. The flowers I I have drawn are: ROSE, IRIS, & HYDRANGEA.

The process of Repeat Patterns is extremely cathartic for me, it feeds my OCD rather nicely, plus it looks great!!

I concentrated deliberately on form, line and shape first and made the conscious decision not to overburden studies with colour until I knew that the design was strong enough to take forward.

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Again, playing around with the size of the image can create a wonderfully cohesive and fluid pattern, not to mention its a wonderful way to make sure that the image works well within the overall space.

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Experimenting with the stylisation of Roses within a surface pattern context, adding BRUSHO and water, and then strategically placing an acetate replica of the same image over the top, but making sure that the image is slightly off kilter to allow for a 3-D effect. Colours specifically chosen as a nod to WGSN.

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I photocopied (A3) my Felt samples (from my Felt workshop @ Art Van Go) and began by creating a ‘busy, colourful and textural collage background. I didn’t want to use colour within my observational Iris drawing, so photocopied it numerous times and cut out each image (time consuming!!!! 2hours!!!), juxtaposing them to create a repeat pattern. I am incredibly pleased with this design and would love to incorporate this somehow into my final coordinating designs.

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Now, this was a labour of love!! It involved experimenting with BRUSHO and water in an atomiser. The idea was to create a range (around 4 A4 pieces of paper incorporating the mixing of BRUSHO colours) colour palettes, which when dry could be ripped up and torn to create a highly textures and fluid (Busy) background. Some of my quick Rose & Hydrangea sketches were juxtaposed as a repeat pattern, eventually being embellished with Gold (Pilot Fine-liner). The result is fantastic, and I am really honing my own individual visual handwriting.

WATCH THIS SPACE.