HAVE I STAYED TRUE TO MY BRIEF?

WILL MY CLIENT (JOHN LEWIS) BE SATISFIED WITH MY COLLECTION?

‘Your client is a mid to high-end very commercial large department store. They would like you to create a coordinating collection of 6 patterns to be digitally printed (created using your preferred medium) for the female 25-40 age range for Spring/Summer ‘19. These patterns are going to be used for their in-house collections across various product ranges’

John-Lewis-Milton-Keynes-Peter-Jeffree-Photography-bedroomhds_hero_desktop

During my formative and explorative studies in the early stages of this project, I chose to put keywords at the forefront of my explorative designs, some which would focus but not dictate my creative endeavours.

FULL-BLOOM, COLOUR, FORM, TEXTURE, BOLD ALL OVER DESIGN, OVERLAID PRINTS & LUSH COROLLAS.

Throughout this brief, I made sure that my ideas/concepts/designs reflected these integral keywords. incredible insight into new and exciting designers was obtained when inputting specific words into search engines such as Pinterest, WGSN and Google:

KAROLINA PRINT STUDIOS, ROBERT KUSHNER, THEVENON, TOM TAILOR, TIMOROUS BEASTIES, MEG LEWIS, ANNA MURRAY, GRACE WINTERINGHAM, ANNA JAYNE, WILLIAM BURGESS, ABC CARPET & HOME, TRESCO, DESIGNERS GUILD, GP & J BAKER, STYLE LIBRARY, BLENDWORTH, JOHN DERIAN, AXEL VERVOORDT, KAREN NICHOL……the list could go on.

I see so many designs that utilise an abstract and stylised way of working but without much observational skill that I decided to really push myself to create beautifully hand-drawn and coloured designs and motifs that could really hold up against some of the best designs currently on the market. I know how difficult it is to make a mark in the cutthroat creative industry, which is why I found it so frustrating that no core observational drawing was offered as part of this module. I have been extremely lucky to have grown up with two Artists for parents and they have always instilled within me the importance of being able to ‘see’ and observe.

I know I have fulfilled a collection which is both familiar yet forward thinking. Who says that Design is just for one specific demographic. Design is universal.

HERO

PRODUCTMOCKUPHERO

SECONDARY NO.1

FloralFoliage(+70)

SECONDARY NO.2

ChosenDesignMotifs_May18(4)

BLENDER NO.1

FRONDMOTIFBLENDER

BLENDER NO.2

ROSERIPBLENDER

BLENDER NO.3

BLENDERROSEBUD

How would I describe my collection in 5 words?

  1. TIMELESS
  2. CLASSIC
  3. FLUID
  4. ORGANIC
  5. RICH

Thank you JOHN LEWIS for allowing me the opportunity to create a dream for someone.

MULHOLLAND DRIVE: INTERPRETATION OF PATTERN & COLOUR VIA WEAVING

Considering I had had so much fun experimenting with Weaving (Paper) in my last project, I took the plunge and began to explore further with Yarn.

At one of my favourite Haberdashery stores in Abergavenny, I purchased two amazing bundles of Japanese NORO Wool (100%); I was instantly transfixed!! The incredible colours permeated my senses, and I knew that these colours were a near identical match to those found within MD.

Having previously purchased 10 x Thick Card Looms for Weaving, I set about stringing the first card (yarn) up. I observed directly from MD, starting from the bottom up, and made the purposeful decision to weave individually cut strands of the NORO Wool and CHUNKY MARBLE Acrylic Yarn together.

It was like I was painting with yarn. This little sample truly encapsulates all 5 words the group chose to describe MD:

  1. VIBRANT
  2. COLOURFUL
  3. LINEAR
  4. EXPRESSIVE
  5. TEXTURAL

Interpreting another section of MD. If I am honest, I could spend a week working on all 10 Card Looms!! For me, the most meaningful element of this exercise was discovering how much I love to utilise my hands; the receptive nature of weaving has allowed me to obtain tactile memory, of which I think I will cherish for the rest of my life.

This sample was a ‘continuous’ yarn, albeit many separate yarns cut and tied together. It is a direct interpret ion of the central Blue, Red and White Hill, or ‘Haystack’ as I think it looks like. Having analysed the structure using weave, I now feel confident in undertaking many other exercises when interpretation other artists work or even my own. Subsequently, I am now developing a far greater understanding of who I am as an artist; it’s only taken 37 years!!!

Going forward, I think I would like to scan these samples and manipulate the images using Photoshop. Repeat patterns and juxtaposition could create some new and exciting designs. How about printing the scanned images onto Mulberry paper and utilising bleach to manipulate the colour? Or printing onto Acetate and manipulating with a Wing Needle? A decorative machine stitch may look fantastic. Watch this space.